Threads KOL performance reports
A brand asks what your account is worth.Can you back it up with data?
A follower count alone isn't enough. Brands want your growth curve, your engagement rate and where you actually rank among creators.
Let the data negotiate for you
01
Follower growth report
A brand wants to confirm your account is really growing, not stalled or padded with bought followers.
A daily follower curve, with weekly gains at a glance. Screenshot it for your media kit, and a brand can see right away that the account is growing steadily.
→ Once brands see the curve, doubts about bought followers go away on their own.
02
Engagement data
A brand wants to know whether your followers actually respond, or whether they're mostly ghost followers.
Likes, replies and reposts are recorded for every post. Pull your 10 highest-engagement posts and show the brand: "Here's the engagement on my last 30 posts. It's above average for similar accounts."
→ The numbers speak, so you don't have to.
03
Percentile rank
You want brands to see where you really stand, not just a follower count.
"I have 20K followers" means little to a brand, because they don't know if that's a lot. "I'm in the top 12% of similar creators" lands differently: they know right away you're not just anyone.
→ Brands remember your ranking, not your follower count.
Same account, two negotiations
Without data
How many followers do you have? How's your engagement?
I have 20K followers, and engagement is pretty good.
Let's start from our standard rate, then.
Your real engagement rate is in the top 12% of similar accounts. You undersold yourself.
With Throk data
How many followers do you have? How's your engagement?
I have 20K followers, up 3,200 recently, and my engagement rate is in the top 12% of similar accounts. Here are the screenshots.
That's convincing. We can talk about a bigger partnership.
Same account. The data puts you back in control of the price.
Monetization toolkit
- Follower growth
- Your full growth curve, ready to screenshot for a media kit
- Complete engagement data
- Likes, replies and reposts for every post, sortable and filterable
- Percentile rank
- Where you rank among the active creators Throk tracks
- Engagement rate analysis
- Your average engagement rate and what your top posts have in common
- Competitor comparison
- Compare yourself with similar accounts to see where you stand
- Data export
- Export your data for pitches and rate negotiations
Why your rates feel hard to defend
A brand asks about engagement and all you can say is "pretty good"
When a brand hears "pretty good," it opens with its lowest budget
With nothing to base your rate on, you go too low or scare them off
Pricing on gut feel means you either undervalue yourself or quote a number they don't think you're worth
You don't know how you compare with similar creators
Your follower counts are similar, but do you deserve the same fee? You can't make the case
You can't prove your growth is real, not bought
Brands want a growth curve and real engagement, and you have nothing convincing to show them
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Turn your growth and engagement into a report brands can read at a glance.